Thursday, August 18, 2016

Has Social Media Replaced Traditional Forms of Marketing?

Ask anyone and the answer will always be the same. Ask a traditional marketing person that what are the channels that you should be employing as part of your promotional push and their answer, rehearsed over a thousand times, will include words like print, TV, radio, direct mail, commercials, and PR.

But then again, these folks must have heard of social media and the awesome power it has over influencing decisions of people to make a direct purchase. Social media is the new frontier to do direct-to-consumer conversions. People are glued to their computers, tablets and smartphones these days and that makes social media marketing the perfect foil that replaces traditional marketing methods.

As someone who practices their craft on social media, here are some preconceptions that people need to challenge regarding social media marketing.

1. The Internet. It really has changed the whole marketing landscape.

If you are not leveraging the power of the internet, you are doing it wrong. If your customer base seems low, and you want to change it for the better, an online presence is necessary, crucial even to your business bottom line. The internet has brought with itself a paradigm shift and no one is immune to its effects. Not you, not your customers and certainly not your business. Get on the online bandwagon people. It waits for no one.

2. Do people even buy magazines off newsstands or watch TV anymore?

Yes and no. The definite answer to this is mixed at best.

For brand managers and other marketing folks, it is crucial to know if people are tuning in to that sports event of the century. Or are they watching the news on TV or Twitter? Are people spending more time consuming content online rather than those of the printing press variety.

Commercials are still relevant. Look at the Superbowl results. They speak for themselves with their million+ viewership. In fact, this is just the tip of the iceberg if you consider how viral the ads aired during the Super bowl go once unleashed on social media.

The truth is, for now traditional media co-exists side by side with social media, so social media managers should do well to keep their brand promotion options open.

3. Social media conversations are the new case studies.

Once upon a time, a brand used to come out with case studies, detailing how their products/services have a phenomenal effect on someone’s life.

They were, for lack of a better term, one-sided. It was not rocket science to deduce that white papers were dripping with corporatism at best. How were customers to know how credible and trust worthy these stories were?

Enter social media, and the need to join the conversation of the day. Brands could now directly interact with customers, taking care of their needs, requirements and produce a master class display in maintaining good PR. After all, with all eyes on you and how you deal with consumers, which tend to have a magnanimous effect on public perceptions.

Written by Business InsightsGroup of www.101businessinsights.info

101businessinsights.info is dedicated to helping you solve business problems holistically, self-serve or with the help of a specialist. A single portal where you can access solutions and insights across 20 business disciplines.

Social Network Marketing Can Improve Your Business

Anyone with a home based business can greatly benefit from social networking websites. Social network marketing does provide an arena where you can reach out to a large as well as specific audience.

Home based businesses

Home based businesses do not require large work forces in fact; most people run their home based businesses by themselves out of the comforts of their own home. Do keep in mind however that no matter how large or small your employee list is, you will need customers and social networking websites is a wonderful way of linking your home business with other groups of people who are either within the same industry or could benefit from your products and services.

People who work from home while utilizing social networking websites as their marketing tools also find a new avenue to make friends. Social networking websites is truly a great place to start for anyone who is considering or anyone who currently has a home based business.

Networking is the key with social networking websites

It is much easier for home based businesses to network through social networking websites. Another great benefit of social networking websites is that you will gain abundance of tips as well as suggestions from other people within your network. Gaining contacts within your social network is imperative in your social network marketing attempts.

You must make friends and maintain them upon your social networking marketing attempts. The great thing about social networking websites is that you can find particular groups, which are similar to what you have to offer from your business.

Social websites offer many benefits for home based businesses

You must keep up with the pace within the particular industry you are competing within. Social networking websites allows business website owners to stay refreshed of numerous technological changes which do occur frequently upon not only the internet but also the marketing field overall. Home based businesses can take advantages of the many benefits, which social networking as well as social networking websites has to offer. Even with home based businesses, outsourcing is definitely something to consider. Outsource companies can offer a range of services that your business alone cannot perform.

Looking for employees? Social networking websites is a great place to start

Social networking does provide an arena, which is rich with numerous people for possibly hiring into your business. If you are interested in this particular feat, ensure that you gain references while ensuring that you perform a background check on the references, which you receive. Social network marketing also aids with decreasing the costs of advertising as well as marketing. Some social network websites can be highly effective with your marketing needs as well as exposing your products and services to a higher customer base.