Saturday, February 13, 2016

Top Website Promotion Tips: Advertising and Marketing

The thing to remember about free website promotion is that nothing is ever truly free. If you don’t spend money promoting your website, you’re going to have to spend time. So why waste time trying to market your website using methods that will only bring you minuscule returns, if any? If you’re prepared to work on them, these five free website promotion techniques will deliver, rewarding you with increased site traffic.

1. Work on website SEO

SEO stands for Search Engine Optimization and it’s the best thing since sliced bread for promoting your website because it’s easy to learn and apply the basics to your own website(s).

Through working on website SEO, you can improve the page rankings of your web pages and drive more traffic to your site. And isn’t that the ultimate goal? Get started with my 5 Basic Rules of Search Engine Optimization.

Tip: If you are using non-text content on your web page(s), such as photos, image maps or JavaScript, include text in the ALT tag so the search engines have something they can read.

2. Reciprocal linking

Having other people put a link to your site on their site is a great way to get free website promotion. Besides the obvious advantage of whoever visits that website seeing a mention to your site, you also get a shot at a better search engine ranking for your page as search engines such as Google use inbound links as an important part of the formula that determines a page’s rank.

Be aware though that getting inbound links to your website is not a numbers game; it’s the quality of the links that really matters. So you want to focus your reciprocal linking efforts on relevant quality links. The standard procedure is to search for and identify relevant sites that you would like to have link to yours and then send each webmaster an email requesting a link on their site, offering a link on your site in return.

Tip: You can check a website or Web page’s ranking before you try to reciprocally link with it by using SEO tools such as Page Rank Lookup and the Link Popularity Tool. Google’s Toolbar also has a Page Rank Display feature. These tools are also handy for checking the status and progress of your own website and/or pages.

3. Write articles

The basic theory of article marketing is that you write an article and then offer it for free to various websites, blogs, magazines etc. Your article, of course, ends with a resource box or ‘blurb’ that promotes you and your website.

The beauty of this website promotion strategy is that if you get your articles published on popular, long-lived websites or in well-known magazines, they can be sitting there promoting your website for a long, long time with no further effort on your part.

However, there are catches. First, you have to be able to write well on a topic or topics that other people will want to read and/or publish. Second, you have to find the quality places for your articles to be published and persuade the people making the decisions to publish them.

Tip: Find the websites or magazines you want to be published on first, and then spend some time reading the content to see what type of material they might want and if there are any obvious holes in their content that you could cover. Then tailor your material to that particular site or magazine’s needs.

4. Use social media

Social media isn’t just a great place to connect with friends and family; it’s also a great place to promote your website and/or business as so many people are using it. For instance, a Nielsen study found that Internet users spend 21.3% of their time on social networking sites while PQ Media found the average U.S. Internet user spends around 33 hours per month on the Internet and about 8 of those hours on social media (5 Social Media Tips for Finding and Engaging Your Target Audience: New Research, Social Media Examiner).

Participating in social media can be a great way to get free website promotion as it can give you high visibility at low cost. To successfully market your website using social media, though, you’ll need a plan. Learn How to Create a Social Media Plan for your small business.

Tip: Different social media attracts different types of people. Before investing time in using a particular social media and building up a group of followers, make sure you’ve chosen the right social media for your marketing purposes. See how to pick the social media that’s the best fit with your business.

5. Create/present quality content.

This is the catch – none of the techniques above are going to work very well for you if you don’t have quality content on your site – the kind of content that other people want to read and promote on their own blogs/websites and on social media.

So somewhere on your website, you need to have a blog and/or articles presenting content that is relevant to your target market.

Where will you get such content? Basically, you are either going to write it yourself or get someone else to write it. The “someone else” might be staff, hired writers or guest bloggers. Which approach you choose depends on your budget as well as your time and talents.

Writing your own blog can be a very effective way to market a website because by blogging about your subject, you’ll get the chance to become an active member of the blogging community, building a web of relationships and links. And of course, your blog will be keyword rich, increasing your Search Engine Optimization.

Tip: Most blogs include the facility to make comments on posts. When you’re reading another blog that’s relevant to your topic, take the time to comment on a post (making sure that your comment says something that’s equally relevant). It’s another opportunity to promote yourself and your website for free – while getting known in the blogging community.

Consistency is Key

These are not the only ways to get free website promotion of course. But these are the best, and if you select several of these and concentrate on doing them consistently over a period of time, they’ll yield the return in increased site traffic that you’re looking for.

Successful Internet Marketing Career – Professional SEO

Listening to the acronym SEO is not new for most Internet marketers. Actually, it is one of the unwritten conventions that must be found out and remembered by every yearning Internet marketer. Hence, on the off chance that you are new to SEO, you will encounter trouble as far as accomplishing your Internet marketing business goals.

Before examining SEO to Internet marketing starters, let us first handle internet searchers. On the off chance that you are familiar with Google, Yahoo, or Bing, these are a percentage of the broadly used internet searchers on the Internet. On the off chance that you are looking for any data on the Internet, web indexes will dependably be your first and likely your sole choice. You will simply type a few words that are identified with the data you are searching for on the pursuit box, and when you tap the “Search button”, you will be diverted to a page that contains postings of sites containing the words that you write on the inquiry box.

In light of the prominence of web search tools to Internet clients, Internet marketers consider it as one of the essential devices in getting online purchasers. Therefore, it made ready to the conception of SEO as a key quality on Internet marketing. The acronym remains for site design improvement, which is the specialty of delivering website pages that will have high rankings on related internet searcher results. It is refined through improvement of a few segments or components in the HTML coding of each website page. Internet searchers particularly decipher such segments, and the recent will rank the previous as per its level of streamlining.

There are different strategies and opinions on how a certain website page ought to be improved. Such systems and assessments will intensely subject to the sort site you have, its substance, the reason for its presence, and the current rivalry. On the other hand, when talking about broad SEO, it vigorously relies on upon the correct utilization of certain keywords and/or key expressions that are used to depict your site’s substance.

Presumably you will think about how these keywords influence the SEO execution of your Internet marketing site. When you look for required data using a few words, you will see that such words are “highlighted” when list items are shown. The words that you write on the hunt box serves as the “keywords” that is used by website admins in streamlining their sites. In spite of the fact that it may not be of significance to an Internet client, but rather it is tantamount to “gold” for Internet marketers who need their website to be indicated on the top pages of each related internet searcher result.

Keywords that are used as a part of SEO have standard positions on a site. For example, such magic words must show up on the title segment of your site page’s source code. Besides, it must show up on the META depiction area wherein the page is depicted in a precise way by rehashing the chose essential words. The META area frequently contains the magic words that are utilized to portray your site’s substance and its item or administration.

On the off chance that you will painstakingly investigate the past discourse, you will see that the execution of the site’s SEO vigorously relies on upon the magic words that you are using. In this manner, the fundamental decisive keywords or key expressions must show up on the initial 2 passages of the substance of each page, and afterward scramble it all through whatever remains of the page. In disseminating your fundamental magic words, verify that it will be an essential piece of the substance itself. It must show up as though it is among the first substance of the page.

Likewise, the last section of every page must be essential word rich. One of the unwritten principles including essential word position is that the catchphrases thickness of your page must be between 5 to 15 percent. In spite of the fact that it is educated that you boost the utilization concerning your keywords, abstain from using it unreasonably. A substance with decisive word thickness over the standard won’t help on the enhancement of your site.

Another thought in SEO execution of your site is the arrangement of relative back links, or hyperlinks those connecting to outside sites. It is generally imperative since web crawler creepy crawlies explore through connections. Also, the content of your page identifying with outer connections might likewise contain keywords.

If you are one of the aspiring Internet marketers who want to take the challenge of earning on the Internet, always remember the acronym that will lead you to the success of your Internet marketing career-SEO.

The Best SEO Comes Cheap – Targeted Traffic.

Search engine optimization or SEO is one of the best ways to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

The Best SEO Strategy Starts With Cleaning Your Website

If it’s been quite some time that you’ve designed your website and still didn’t see results on the SERPs, it’s time to give SEO its due attention. The sooner you start implementing SEO, the better results you can achieve. SEO is a strategy that requires patience and dedication before you start seeing the results. So, experts advise to plan SEO strategies well before you’ve started designing your website.

What was granted to be a proven theory past year has become outdated by now. So it is very important to update yourself with the present trends and updates before you begin working on optimization. If you still haven’t started, now would be the best time to start planning SEO for your website.

While you can find many online and free tools to check your site for flaws, here are some pointers that will help you identify and fix any problems:

To start with, consider every single page of your website and make it as attractive as possible for visitors as well as for search engine crawlers. Some websites would need more work done than others, but each one would need some initial cleaning before you can start implementing SEO techniques.

– A clear navigation structure should be maintained while designing a website. Make sure the visitors landing on pages other than the home page do not get lost. The website structure should be such that the visitors are able to find the information they are looking for as quickly as possible. Ideally a visitor should reach the desired location within 3-clicks. Build your website so that the pages are interlinked and one can reach a desired page within one or two clicks.

– A breadcrumb navigation is recommended which makes all the pages easily accessible and is suitable for both human and search engine crawlers. A website with good navigation has chances to rank higher.

-Y ou can take help of programs like WebSite Auditor to check whether your website is clean enough or you need to pay attention to specific areas.

– Next you should focus on issues like meta tags, encoding issues, redirects and homepage content. Solving such issues will result in higher SEO results.

– The site’s URLs and links need to be checked for integrity; whether dynamic URLs are too long and do not support SEO keywords.

– 404 errors and broken links can prove deadly and lower the site’s search engine rank. The sooner you identify these and get them fixed, the better it is for your website.

Once you have spring cleaned your website, you can go ahead with advanced SEO strategies like content marketing, social media and digital marketing to increase your reach. The bottom-line of search engine optimisation is to reach potential readers, customers and service users; you need to do everything that will help you achieve this goal.

You can always take help from professional Search Engine Optimisers, who have the expertise to identify the problems and have them resolved at the earliest and also plan a SEO strategy for better results.

Written by Steve Myring of molchester.uk

Steve Myring is owner and CEO of Molchester Digital Marketing Agency