Thursday, October 27, 2016

Cheap Advertising and Scams on the internet

Advertising?! “A business without a sign is a sign of no business”. This is an advertising banner or quotation that can be seen in large billboards along the roads and on the side or top of buildings which is vacant. Television and radio programs would not be shown or be heard without advertisement”. It is the reality since most of individuals are watching the free television channels and most of programs are produced by payments of advertisements.

Business owners knew the importance of an advertisement. It is in this manner that they would tell to everybody that they are selling products and offering services. They would not have sales, which in turn give them profit, if people would not notice and purchase their products and avail of their services.

however, it is not happy to note that there are people that would try to steal money from advertisers and business owners by offering cheap advertisement packages without delivering the right service. Business owners and advertisers should be informed of this kind of services because the majority of them would become victims of a scams.

The scam here is when the advertiser pay for these kinds of services however none or some of them are not really even performed. The main point to consider here is to whom is the advertiser transacting with. To avoid being ripped off doing a background check by knowing the following will help.

past successful projects as evident on customers comments
excellent reputation that will be confirmed by his references, (people who he’s had past transaction with and that are also reputable)

The pay-per-click ad campaign is when an advertiser would pay a certain amount by the search engine developers every time a user clicks on his advertisements. This was a good idea before, when it was not target for hackers who developed certain programs that click automatically on ads which increases the amount to be paid by the advertisers. The next paying scheme was the “pay per action”, that’s harder to hack since the advertiser would only pay the search engine developers an agreed amount every time a sale would be done on that customer.

One thing is for sure, advertising in the internet is not easy but it is fun, especially when one understands the power of the internet. It is not an unidirectional means of advertising like on radio or television, but it is an interactive avenue for both the advertiser and the prospective clients.